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Dr. Bart Kepple specializes in freeze-drive advertising, which means that he skillfully uses a technique invented before him. Built into film 25 frame, not visible to the human eye, puts in the subconscious any information about any product. In order to deal with the inconvenient client Victor Harris, he arranges a movie with advertising inducing a desire to drink. Harris, fed up before watching salted caviar, can not withstand the next session. He goes out drinking all the time. This is where Kepple
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