Iceberg was founded in 1974 when Giliana Marchini Gerani created the world’s first line of knitwear, which became the embodiment of the concept of sport fashion. Unusual live colors, new technologies for the production and processing of materials, especially knitwear – anything could be made from it. Elements of pop art, inspired by Andy Warhol’s paintings, also found their embodiment in knitwear for the first time. The founders of the company approached public relations creatively: for the first
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Iceberg was founded in 1974 when Giliana Marchini Gerani created the world’s first line of knitwear, which became the embodiment of the concept of sport fashion. Unusual live colors, new technologies for the production and processing of materials, especially knitwear – anything could be made from it. Elements of pop art, inspired by Andy Warhol’s paintings, also found their embodiment in knitwear for the first time.
The founders of the company approached public relations creatively: for the first time in the world, celebrities were involved in advertising campaigns under the slogan I Contemporanei, created by Oliveiro Toscani.
Today, Iceberg produces a full range of clothing for men and women, and also licenses perfumes, glasses, leather goods, shoes, porcelain, ties and watches.
Recently, Ice Ice Iceberg, a clothing line for boys and girls aged 4 to 12, was added to this list.
One of the main advantages of the company is equipped with the latest technology factory in San Giovanni in Marinano (Rimini). There is also the headquarters of the company. Built in 1985 and significantly expanded in 1995, the factory is today one of the most innovative in the European fashion industry. Most of the premises are allocated to departments for the development of models and prototypes. They perfectly combine the accuracy of manual work and the capabilities of new technologies. In a huge room, the jewel of industrial architecture and automation, up to 400,000 pieces of clothing can be produced simultaneously. Constant quality control accompanies the workflow from the raw materials to the final product. They produce two million items of clothing each year.
Source: www.multi-brand.ru
Official website: www.iceberg.com