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President of Trout & Partners, one of the largest firms in America with offices in 13 countries. Its clients include AT&T, Audi, Burger King, DuPont, Intel, IBM, MasterCard, Procter & Gamble, Sotheby’s – more than 80 world-renowned companies in total.
Recognized as one of the most influential marketing gurus, Trout is the author of such an epochal concept as positioning.
The most popular marketing work is “Positioning”. The Battle for Recognition, The Power of Simplicity. A guide to successful business strategies.”
Recognized as one of the most influential marketing gurus, Trout is the author of such an epochal concept as positioning.
The most popular marketing work is “Positioning”. The Battle for Recognition, The Power of Simplicity. A guide to successful business strategies.”
Filmography (1)
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