The action takes place in Sao Paulo among the nouveau riche and decadent elite. The main plot is the confrontation between the new rich Maria do Karma (Regina Duarte) and the bankrupt socialite Laurinha Figueroa (Gloria Menezes). Maria do Karma becomes wealthy thanks to the business of her father, landfill salesman Onofre (Lima Duarte), becomes a successful businesswoman, but retains the habits of her humble past. One of the most striking characters is Dona Armenia (Arasi Balabanyan), an overly
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