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Modernization forces us to endlessly buy all kinds of technical innovations. The latest innovations of phones, TVs, laptops and MP3 players. Very little time passes, and now what was the most fashionable and modern, becomes obsolete and again needs to be replaced. But is it design, functionality, fashion or something else that makes people crave all sorts of technical innovations? And how does the choice of a device determine its identity? In the educational film "BBC". Upgrade Me: Simon Armitage travels the world to find the answers to these questions.
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