Alberto, better known in his quarter as Beto, is a young representative of the poor, who lives with his parents - Señor Pedro and Señora Rosa, and sister Nadi in the Pineirush quarter of São Paulo and works as a salesman in a shoe store on Teodoro Sampaio street. With the help of his intuition and insight, one day a simple salesman Betu turns into the mysterious Beta Rockefeller, the second cousin of the famous North American tycoon. Thanks to his wealthy lover Lou, the daughter of millionaires
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