Good folk. There is such a thing as “folk cinema”. Some films become popular in a natural way, one might even say by accident – they shot a seemingly banal everyday story, and everyone suddenly fell in love with it – from tractor drivers and machinists to teachers and cultural workers.
And some films are initially conceived as folk: here we put pigs, here - smoke, here we will have a heavy drinker man, here - a selfless simple-haired woman, and here - native nature and love to the grave. In the end, of course, there is some bad shame. But, fortunately, there are exceptions; here, for example, “Shelves” – a rare example of successful folk cinema. They wanted to touch the soul of the viewer with simple-haired chickens - and touched, even to complain about nothing.
In Pavlovsky Posad, a factory for the mass production of Gzhel shawls, an American of Russian origin, Ivaun Kuznets, comes to write a book about folk crafts. At a meeting with the workers of the factory, he meets Ekaterina Guseva; between them immediately flashes a feeling that deeply offends Catherine's husband, cheerful and companionable, but very angry and cruel Gennady.
Fighting for the heart of Guseva, Ivaun and Gennady get into situations of varying severity, meet interesting people and begin to understand a lot in life. Everything ends, of course, with Wide Shrovet, wedding and muzzle.