A lesson in re-creating the illusion of compressed time in a melodramatic Starbucks frappuccino commercial There are many examples of how cinema was introduced into the advertising industry: from the activities of famous directors who began their careers with the shooting of commercials for various brands, to festivals where these videos one by one won the hearts of the audience.
The work of Vitaly Nikolaev successfully identifies himself with the proposed topic and does not pretend to be more, but there is a certain cross-cutting “studentism” in it: despite the repeated use of the illusion of compressed time, which gives the narrative a cheerful and exciting pace, and, in addition, despite the cute actors who would still learn to be charming in the frame not only using pretty external data, nothing more sensible can be extracted from the film. It is a sequence of frames deliberately distributed on timekeeping, exhaustively playing along with script ideas: with the help of editing, the story turns into a ballet of accidents, and no matter how technically calibrated this structure, it does not affect at the emotional level. Although, of course, there are sentimental personalities who will be affected by what is happening on the screen: the girl fell in love with the boy, and the boy is enough to be beautiful, and it does not matter whether he behaves like an asshole in one or another variation of the events played out or again behaves like an asshole in the next variation - let go! In general, the short film should have been called “To have time to fall in love with an asshole”, because the caricature of the central characters is off the scale (cute naive sales girls, do not shed tears because of the guests of the institution, guided only by their male habits!), and the extra appears in the form of puppets who only need to move in time for the mechanism to come into effect.
If you throw aside personal taste and cinematic potential, and forget that before us – just advertising “Starbucks”, then in the dry residue we get a video example of recreating the notorious illusion of compressed time in the movies. Now you know what it is.
In view of the above, as a worthy "short meter" “Falling in love” can not even be considered. Everything came out, but not what was needed.
5 out of 10